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Semicolon Play

Bring hope
into play.

Connection already happens here.
Let’s make room for mental health, too.

Semicolon Play invites developers, creators, and gaming communities to bring the message “your story isn’t over” into the spaces people already share.

Meet people where they connect

There’s a person
behind every player.

Games and streams are places where people spend time together, build friendships, and find a sense of belonging. Mental health is part of those lives, even when it isn’t part of the conversation.

A familiar symbol can be an opening. A thoughtful message can point toward information. A community can make room for people to say they’re having a hard time.

Semicolon Play brings that intention to gaming: recognition, a clearer path to resources, and an invitation to look out for one another.

A person showing a semicolon tattoo beside the suicide awareness badge in Apex Legends

A familiar message. A different setting.

From a wrist
to a game world.

The semicolon has appeared in Apex Legends as a suicide awareness badge, bringing the symbol into a place where players already connect.

That recognition is a starting point: an opportunity to talk about mental health and make resources easier to find.

Explore the story in our history

Build something meaningful together

Your platform.
A place for the message.

These are starting points for a conversation with us. The right collaboration should fit your community and give people somewhere useful to go next.

01 / Developers & studios

Make the message
part of the world.

Explore a considered in-game symbol, an awareness moment, or a link to mental health information. Give the message context and a clear next step.

Discuss a game collaboration
02 / Streamers & creators

Use your voice.
Leave room for theirs.

Explore a stream or creative project that introduces the message, shares reliable resources, and lets people engage without telling their own story.

Discuss a creator idea
03 / Teams & communities

Build connection
beyond the match.

Explore a community awareness event or a shared moment around World Semicolon Day. Keep the invitation welcoming and the route to resources visible.

Explore World Semicolon Day

A good idea starts with a conversation

What could this
look like with you?

You don’t need a finished campaign. Bring an idea, a question, or a community you care about.

Talk with Project Semicolon

A useful first introduction

  1. Tell us who you reach.

    Your game, channel, studio, or community—and who spends time there.

  2. Tell us what you have in mind.

    A symbol, stream, awareness event, or another way to bring people into the conversation.

  3. Tell us where people could go next.

    How the idea could connect people with information, community, or support.

Sharing the message today?

Start with mental health information and a clear link to support.

Find a support path

Before we begin

A little clarity
goes a long way.

Is this only for large game companies?

No. The invitation includes independent developers, creators, teams, and gaming communities. Reach out to discuss what may fit your idea and our mission.

Can I announce a Project Semicolon partnership?

Please contact us before presenting an event, campaign, or product as an official collaboration. We can discuss the idea, permissions, and next steps together.

Is Semicolon Play a counseling service?

No. Semicolon Play focuses on awareness and connecting people with information and resources. A game, stream, or community event does not provide clinical care.

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